Yesterday I grabbed the opportunity to go to a press preview and opening of the brand new Boux Avenue store in Guildford, Surrey. Theo Paphitis was there to open the 8th store and invited bloggers and press to have a look around. The concept of the store is for it to look like your own boudoir, with things in drawers, some products hanging and tables of perfume bottles and cosmetics. I met Theo and he said that this was his perfect store because it is a very good size. The products are quite reasonably priced and fit in with the industry and other high end lingerie stores.
This is the window with a big pink ribbon across it and there was a pink carpet outside aswell.
This was a circular display in the middle of the store with slippers, clutch bags and other cute little trinkets on.
This is some of their Christmas range, cute reindeer design.
Sexy red matching sets.
They do a wide range of pyjamas and these are floral printed.
First shot of Theo, he was very busy.
This is the drawer design that I liked. It stops there being too many products on display and it getting over cluttered.
Till point.
I want these Giraffe pyjamas!
Cosmetics and home products.
Me and the lovely Theo Paphitis!
x ^_^ x
2 comments:
ahhh i spoke to you and totally didn't realise you were from UCA too :) lovely picture xx
Thanks :) Ah that's cool! I really like your blog :D xx
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