on trend

What is defined as 'cool'? who's 'on trend'? and who's just pretentious? I'm starting to think that all these things just blend into each other at the moment. So we received all the briefs for the next few weeks at uni and one of them is to photograph a variety of people who are wearing future trends. Yes FUTURE trends. Nobody that's trying to hard but no-one that's too casual either. Don't take photos of people that catch your eye because they look weird but nobody 'generic' either. Seriously. I'm confused. How do you generalise 'style', 'trends' and 'coolness' everybody has a different perception.

This is the age old question of what's considered stylish? Personally I think people should stop trying so hard. But then again it's not cool to say you're effortlessly cool. Apparently.

London is known for having lots of different people wearing every style you've ever seen, mostly just attention-seeking, but as people are so used to this, they won't get stared at. Street style is something you can't quantify, that's why this project has to be one of the hardest yet.

Anyone wanna dress up like a twat so I can take a photo of you?



x ^_^ x